Who is your next page for?
Who is it for, and what should it show?Build web page →
Coadie looks them up first: the web, your CRM, your calls and buying signals.
Building Acme’s page
Coadie reads first, then writes. Every fact shows where it came from.
✓WWebLooked up Acme Inc.acme.com, annual report, newsroom
✓SSalesforceRead the Acme opportunityStage, contacts and the last activity
✓GGongRead 2 calls with JackWhat he asked and what worried him
✓66senseChecked Acme’s buying signalsTopics Acme is researching this month
✓LLibraryPicked from your library11 of 38 files fit Acme
✓Wrote 5 tabs in your website’s voiceReady to send
Open the pageReady to send
What Coadie found
Acme plans to bring its sales teams onto one platform this year.
WWebAcme annual report, strategy section
Opportunity “Acme · sales content” is in Discovery. Jack Donaghy, VP Sales, is the main contact.
SSalesforceOpportunity record, updated yesterday
“Our reps can’t find the right deck, so they build their own.”
GGongJack Donaghy, call with Liz, 21 October, 14:32
Acme is researching “sales content management” and “customer engagement”.
66senseBuying signals, this month
Computer ✓Phone ✓
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